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Four Types of Advertising Are Emerging in Social Games, EA Says
As it turns out, Electronic Arts’ most popular game on Facebook, The Sims Social, is a perfect candidate for in-game advertising. “It lends itself well with brands,” said Dave Madden, EA’s SVP of...
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Yahoo Beats Q1 Expectations (as Expected) -- Now, Will New CEO Outline More...
Yahoo beat Wall Street estimates in its first-quarter earnings report today, with revenue of $1.08 billion and earnings of 23 cents. That’s a gain of 28 percent from a year ago in net earnings and 38...
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Yahoo's Levinsohn Strategy Gets Some Lionizing in Cannes by P&G
Even if the board of Yahoo is taking its sweet time in naming him as permanent CEO — and it is as it conducts what appears to be a serious search effort to find the unicorn leader it has never found...
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Exclusive: Yahoo and Facebook Strike Patent Peace Deal, Significantly...
Executives at Yahoo and Facebook have completed an extensive strategic deal, as part of a final settlement of their contentious patent infringement lawsuit and countersuit. According to sources close...
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What Will Marissa Do?: Yahoo CEO Zeroes in on Search, While Her Ad Team Eyes...
It’s been nice to see all the euphoria at Yahoo about free food and Apple iPhones kicking it up a notch. But, purple people, guess what? Them’s just your basic table stakes in Silicon Valley these...
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Hall Pass: Yahoo Meets Lackluster Expectations in Third Quarter, As Investors...
Yahoo is nothing if not consistent, turning in yet another weak quarter that met weak expectations from investors. The 98-pound weakling is still weak! In the third quarter, the Silicon Valley...
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As Fantasy Football Servers Fumble on Game Day, Yahoo Rolls Out More Homepage...
Yahoo’s new CEO Marissa Mayer is continuing her tweaking of the critical homepage of the Silicon Valley Internet giant. “Bucket tests” of new iterations are rolling out today to small sets of users...
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Demand Media Finally Breaks Away for Good From Lance Armstrong
In the midst of last week’s earnings call, after the company had released strong results, Demand Media CEO and co-founder Richard Rosenblatt made an unusual declaration about its once-tight...
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Ready for His Close-Up: Ross Levinsohn to Join Zefr Board
Former Yahoo exec Ross Levinsohn, who has laid pretty low since he left there earlier this year, will be joining the board of the Venice, Calif.-based video start-up, Zefr. “Ross is a perfect...
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In "Seismic Shift," New COO De Castro Planning to Move Yahoo Ad Sales to...
In what will be a major shift in how the Silicon Valley Internet giant sells online advertising, Yahoo’s new COO Henrique De Castro has briefed employees on a plan to move its sales organization to a...
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As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs
Michael Katz, one of Yahoo’s high-ranking online advertising execs, is leaving the company, according to a memo he sent out to staff on Friday. Considered a savvy online ad player and a well-regarded...
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Yahoo's Mayer Hoping What Happens With Big Advertisers at CES Doesn't Stay in...
So far in the six-month reign of Yahoo CEO Marissa Mayer, there has been a pile of attention paid to the flashy cultural changes (free food!), much-needed rehauls of key mainstays (Flickr, Yahoo!...
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Yahoo's De Castro Begins Reorg of Ad Sales Unit
As I had previously reported, Yahoo’s key business unit — its advertising sales force — is now getting details of a reorganization by its new leader, COO Henrique De Castro. In making the changes,...
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Mayer's 10X Challenge: Yahoo's Homepage, Mail and Search Traffic Show...
This week in Las Vegas, the new management team running Yahoo — including CEO Marissa Mayer — is at International CES to schmooze with big advertisers and convince them that Yahoo is the place to put...
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Study: Online Media Pays Off for Consumers More Than Offline
Apparently, you can get media satisfaction — as long as you are online as opposed to offline. According to a new study by the Boston Consulting Group, consumers accrue more value from their online...
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Facebook Photo Phenom Instagram Gets a Business Lead to Scale Its Operations...
According to sources, Facebook has moved well-regarded exec Emily White to a new job as director of business operations at its Instagram mobile photo-sharing unit. In this capacity, she will work with...
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Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected
The Yahoo board has approved a massive $1.1 billion all-cash deal to buy Tumblr. It’s not clear when the official vote was taken, but sources close to the board said the acquisition was a foregone...
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Yahoo's Bid for Hulu in $600M to $800M Range -- Even as It Preps Other Big...
According to numerous sources close to the situation, Yahoo has bid from $600 million to $800 million for the premium video site Hulu. The reason for the wide range is due to the fact that the Silicon...
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You Really Might Be Boring Your Facebook Friends
Is Facebook embarrassed to tell you how many people look at your cat or kid pictures? Yes, says BuzzFeed writer Charlie Warzel. No way, says a Facebook engineer — we just don’t think regular people...
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Meh Is the New Up: Yahoo Meets Lackluster Q2 Expectations and Lowers Guidance
Yahoo reported unimpressive second-quarter earnings that were in line with the low expectations of investors. For the quarter, Yahoo said it earned 30 cents a share, on a GAAP basis, compared to 27...
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Former Yahoo and Microsoft Media Exec Scott Moore Tapped as Cheezburger...
Cheezburger, the Seattle-based humor site famous for LOLcat photos, has hired well-known former Yahoo and Microsoft exec Scott Moore as its new president and COO. Moore will be “responsible for...
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Explaining What It's Going to Do With All That Dough, Pinterest Unveils Stats...
Pinterest confirmed an earlier report by AllThingsD that it had raised $225 million more from investors at a valuation of $3.8 billion. This Series E round will bring the total funding to $564 million...
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Betaworks Hires Former HuffPost Publisher Balis as CRO
Betaworks has hired former Huffington Post Media Group publisher Janet Balis as its chief revenue officer. The New York technology studio — which owns and develops varied media-focused companies, such...
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NAMG Confirms It Has Bought Scout from Fox Networks Group in Dude-Focused...
The North American Membership Group confirmed a previous report by Business Insider that it had bought sports site Scout.com from the Fox Networks Group. The price of the deal was not disclosed, but...
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Katie Couric Deal to Become Yahoo's "Global News Anchor" Set to Be Announced...
As AllThingsD had first reported in August that it was working on, Yahoo is poised to announce a deal with well-known television news star Katie Couric to do a high-profile online interview show on...
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